Browsing through the PGA Tour schedule for 2010 makes for interesting reading. Golf tournaments that had previously been sponsored by some of the big names of the US business world are now happy to take any backing they can get.
The first few events of the season have been affected the most. This week's tournament in San Diego has a history of over 50 years and it's former sponsors have been institutions amongst US companies; most recently Buick and Lehman Brothers before that. This year its called the Farmers Insurance Open. Doesn't have quite the same ring to it.
The collapse of the US banking and motor sectors has left some tournaments without any title sponsors at all. Last week's Bob Hope Classic (at least some pizzazz has been retained!), named after the great comedian who helped establish the event in the '60s, has had no backing for the last 2 years after Chrysler ended it sponsorship.
The award for the most glamarous tournament name of the year has to go to next month's event in Phoenix, the "Waste Management Phoenix Open". Suffice to say golf is the true casualty of the credit crunch...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment